New York based graphic design studio, founded by Victoire Coyon and Adrien Menard in 2019. Focusing on picture and language, for us, design is a conversation. Our approach is to exchange with our clients in order to clarify what they are in a way to implement an honest communication. Our process is often collaborative and cross-disciplinary, which allows for great versatility, flexibility and an independence in creative making.

In addition to independent projects lab, the studio services include visual identities, brand expression, typefaces, publications, websites and signages for a variety of clients operating in cultural and commercial fields.

Our type foundry offers high-quality fonts, crafted with care. In addition to our retail library, we offer custom typefaces and bespoke logotypes for clients who need tailor-made designs.

For new business inquiries, contact us

Our office hours are Monday to Friday from 9:30 am to 6:30 pm on the Eastern Time Zone in (USA)(GMT+5) and we answer within 24 hours to your request.

Collaborators and Partners:
Zeina Abi Assy, Christopher Al-Jumah, Pascale Arnaud, Julien Baiamonte, Sean Davidson, Donna, Simon Douaire, Thomas d’Enfert, Paul Gacon, Marie Gibert, Daniel Lober, Dan McMahon, Julien Privat, Alma Saladin, WeShouldDoItAll, Shelley Wey.

Selected Clients:
AICA, Belle de Crécy, BSCLY, Colbo.NYC, Chilewich, Darcstudio, Ike Edeani, FOAM Magazine, Lafayette 148, Thomas Fougeirol, Hotel du port (Nogent), Mago Architecture, Nike, Centre Pompidou, ThéIatredelaCité (Toulouse), Vice, Virtue, Carrie Yamaoka

Guest Critic:
2017, Master degree annual exhibition - ECV, Creative Schools & Community, Paris, FR.

Press and Features:
It’s Nice That
North East Co.
The Brand Identity
O1 Magazine - Issue 3, features typefaces

DUST - THE PLATES OF PRESENT, a project co-founded by Thomas Fougeirol and Jo-ey Tang, Centre Pompidou, Paris, FR.
4:20 - POSTER EXHIBITION, a project curated by Phillip Lim and Sundae School in New York and Los Angeles, USA.
EDITION 002 - BUCKET HAT, a project curated by lab, exhibited at XXXI (‘Thirty-One’) New York, USA.
INTOTO 6, Fondation d’entreprise Ricard, Paris, FR.

This website is designed by and built by Paul Gacon. All photography by unless otherwise noted. No images on this site may be reproduced without prior permission of the author. ©2021

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Font Software End User License Agreement (EULA)

A.1. The digital files downloaded to your computer contain font softwares. You agree that the font softwares are owned by the Supplier, and their structure, organization and code are the valuable trade secrets of the Supplier.
A.2. The intellectual property of the design contained in the font sof-twares is owned by the Supplier.
A.3. You have purchased a non-exclusive license which grants you certain rights to use the font softwares. It is not an agreement for sale of the font software, of its design or any portion of it.
A.4. Except for your right to use the font softwares granted by this license, all other rights are owned and retained by the Supplier.

B.1. The prices of the Licenses are based on the Company Size of the License Owner. When purchasing any font software from the Supplier and upon full payment of the agreed-upon usage fee, you obtain a license to install the font software on a desktop computer in order to design images and documents for print and screen. These computers have to belong to the Licensee which is specified in the order. They can be connected to, and the font software used with, any number of output devices belonging to the Licensee, such as printers for example. The License Owner can make security copies of the Fonts as long as they remain inaccessible to external parties.
B.2. You are not authorized to sublicense, sell, lend or lease the font software. Exceptions apply, as described under E. Providing the font files to third parties.
B.3. You may not convert, modify or rename the original font software under any circumstance.
B.4. You may not open the original font software in an editing software in order to reveal its structure, organization or code.
B.5. You may not use the original font software file to create a derivative or modified product or design, including creating characters for alphabets and languages not covered by the typeface or designing a custom version of the typeface.
B.6. You may not modify the design of the characters contained in the font software, even if converted to outlines with the help of an editing or design software.

C.1. With any purchase of a font software you get the right to embed it on an unlimited number of websites, mobile apps, electronic publications and to use it for broadcasting, under the conditions mentioned below:
C.2. Anyone having the font software on his computer in order to use it for a website, mobile app, electronic publication or broadcasting have to possess a license of it. Exceptions apply as described under E. Providing the fonts to third parties.
C.3. You are entitled to embed the licensed font software in a secured read-only mode, subject to the following restrictions: you shall secure embedded documents against unauthorized use by any third party. C.4. You are not authorized to embed the licensed font software for the purpose of allowing third parties to create new documents or designs. C.5. Any embedding not described below is prohibited. The Supplier may include additional authorized embedding in the future.

C.6. Only the original webfont files delivered by inc can be used as webfonts.
C.7. The fonts have to be stored on the same server as the other softwares and assets associated with the licensed domains.
C.8. Technologies other than @font-face are not allowed.
C.9. The use of third party font hosting services is strictly prohibited.

(Mobile apps)
C.10. You can embed the font software in apps running on iOS, Windows Mobile and Android mobile operating systems. More operating systems could be added in the future.
C.11. Only the OTF (.otf) files delivered with your order can be used in your mobile app(s).

(Electronic publications)
C.12. You can embed the fonts in Portable Document Format (.pdf), EPUB (.epub), iBook (.ibooks), Kindle (.azw, kf8) documents. More formats could be added in the future.
C.13. Only the OTF files (.otf) delivered with your order can be used in your electronic document(s).
C.14. Broadcasting is authorized.

D.1. The Supplier provides OpenType/CFF (.otf) desktop font formats. TrueType (.ttf) desktop files are available on request.
D.2. WOFF2 (.woff2), WOFF (.woff) and EOT (.eot) files are included in all webfont packages.
D.3. The Supplier guarantees that the font softwares downloaded from its website are valid fonts, installable and printable.
D.4. It’s a matter of the systems, softwares versions or browsers whether they support OpenType fonts and features: please refer to your system/software/browser documentation.

E.1. You may, for a defined time period, provide a copy of the font software you have used for a particular file to a commercial printer, a service bureau or other pre-press facility in the scope of a defined project, only in order to prepare for printing and print your documents.
E.2. You may, for a defined time period, provide a copy of the font software you have used for a design to the company coding the website or the mobile application in the scope of a defined project, only in order to implement the font software into the website or the mobile application.
E.3. Any design and/or editorial work is excluded from this particular agreement. Your personal license is not transferred to the company or people in question and the font software may be used exclusively in order to accomplish the work specified in the contract between you and the company. Once the job completed, the font software shall be deleted from the company’s computers.
E.4. When providing a copy of the font software, you have to give a full copy of this EULA to the third party and inform him of the terms of this particular chapter about third parties.

F.1. In the event that extensions to the restrictions mentioned above become necessary, the Licensee must purchase additional licenses or contact the Supplier directly.
F.2. The font software may NOT be installed or used on a server that can be accessed via the Internet, via another external network system (a system other than LAN) or by workstations which are not part of a licensed unit. For embedding in website, see C.6 – C.10.
F.3. For the exclusive purpose of data backup, additional copies of the font software can be made.

G.1. Limited Warranty: For a period of thirty days after delivery, the Supplier warrants that the font software will perform in accordance with the specifications published on its website. Your exclusive remedy and the sole liability of the Supplier in connection with this warranty is repair or replacement of its defective parts. The warranty does not apply to any font software converted, manipulated or modified by the user.
G.2. Intellectual Property Warranty: The Supplier warrants that it has all of the rights necessary to enter into this agreement and that the font software does not breach the intellectual property rights of any third party.
G.3. Disclaimer of Warranties: Except for the limited warranties set forth in clause G.1., the Supplier makes no other warranties, express or implied. The warranties of fitness for a particular purpose and merchantability are specifically excluded. The Supplier does not warrant the performance and result you may obtain by using the font software and accept no liability thereto.
G.4. Limitation of Liability: In no event will the Supplier be liable to you for any consequential, indirect, incidental, punitive or special damages including any lost profits, lost data or lost savings.

H.1. This agreement shall automatically be terminated upon failure by you to comply with its terms. If any part of the EULA is found void and unenforceable, it will not affect the validity of the balance of the EULA, which shall remain valid and enforceable according to its terms. The Licensee agrees that this EULA will be governed by the laws of of the State of New York, USA.
H.2. The EULA has been written in the English language, and the parties agree that the English version will govern.