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The (AICA) International Association of Art Critics Congress is an annual event for artists and art critics dedicated to dialogue and discussion around common matters. The 50th Congress that took place in Paris is identified by the letter “L” standing for 50 in Roman numerals. By its shape, the letter “L” naturally offers a space for expression and thus, the visual identity symbol became a vehicle for structuring the layout both for the event program and its poster.

| Credits | Creative Direction: Victoire Coyon and Adrien Menard / AICA⋅Marek Bartelik and Alma Saladin