Giu Giu is a unique knitwear line based in Los Angeles, California known for colorful and body-hugging garments that fulfill a lifestyle bound by simplicity and offbeat freedom without limitation of age or gender. The website aesthetic blends playfulness and simplicity, mimicking the bouncy, three-dimensional fabric of the garments. Like the stretchy knit trim fabric, a custom variable typeface and springy animations offers a dynamic rhythm to the store experience. The navigation is done through oversized buttons and color dots as well as a structured index.
| Credits | Creative Direction: Victoire Coyon and Adrien Menard / Coding: Julien Privat / 3D: Julien Baiamonte and Jeremy Immordino ⬝ www.giugiu.world
![](/_next/image?url=https%3A%2F%2Fedition.privat.systems%2Fmedia%2Fpages%2Fservices%2Fgiu-giu%2Fd55048fd80-1676574938%2Fedition-studio-victoire-coyon-adrien-menard-giugiu-07.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fedition.privat.systems%2Fmedia%2Fpages%2Fservices%2Fgiu-giu%2F1dcb5c81a6-1678482188%2Fedition-studio-victoire-coyon-adrien-menard-giugiu-2.jpeg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fedition.privat.systems%2Fmedia%2Fpages%2Fservices%2Fgiu-giu%2F5b9aa6ccde-1680714476%2Fedition-studio-victoire-coyon-adrien-menard-giugiu-08.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fedition.privat.systems%2Fmedia%2Fpages%2Fservices%2Fgiu-giu%2F92c9dce228-1676574287%2Fedition-studio-victoire-coyon-adrien-menard-giugiu-04.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fedition.privat.systems%2Fmedia%2Fpages%2Fservices%2Fgiu-giu%2Fdc54009b1c-1678482283%2Fedition-studio-victoire-coyon-adrien-menard-giugiu-1.jpg&w=1920&q=75)