Giu Giu is a unique knitwear line based in Los Angeles, California known for colorful and body-hugging garments that fulfill a lifestyle bound by simplicity and offbeat freedom without limitation of age or gender. The website aesthetic blends playfulness and simplicity, mimicking the bouncy, three-dimensional fabric of the garments. Like the stretchy knit trim fabric, a custom variable typeface and springy animations offers a dynamic rhythm to the store experience. The navigation is done through oversized buttons and color dots as well as a structured index.