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Lafayette 148 is a high-end fashion brand for modern women in NYC striving to garner a better understanding of the women they serve. Along with Select World, collaborated on L148’s rebranding by designing a custom logotype and type family, fostering a unified vision that balances classic and contemporary.

| Credits | Design Direction: Select World⋅Simon Douaire / Lettering + Custom Type Family: Victoire Coyon and Adrien Menard / Strategy: Case Agency / Creative Direction: L148⋅Emily Smith / Photography: Chloe Horseman