Visual identity designed for Mothers Milk NYC, a brand crafting design-conscious candles. In collaboration with Aubry, the founder, we developed a concept rooted in craftsmanship, exploring diverse materials and processes. Hand-stamped labels and matchboxes bring a unique signature to each product. Drawing inspiration from Christo and Jeanne-Claude's iconic wraps, the packaging elevates an everyday object into a sculptural statement. A distinctive red wick ties the collection together, echoing the red thread that wraps each candle and connecting to the names of the fragrances.
| Credits | Creative Direction: Victoire Coyon and Adrien Menard / Photo: Victoire Coyon / Labels Printing: Middle Press