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G.H.BASS is an iconic American footwear brand that has been worn and influenced pop culture for generations. Facing a set of branding challenges, G.H. BASS tasked Dothings NYC with repositioning the brand, which resulted in designing a custom logotype. We delved into BASS’s archives to anchor the brand in its history while also bringing a distinct, modern edge to the identity.

| Credits | Design Direction: Dothings / Lettering: Victoire Coyon and Adrien Menard / Strategy: JOJA NYC / Art Direction: Alice Bucaille / Photography: Ryan Plett