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Maison Jar is a neighborhood refillery and grocery store located in Brooklyn, NY. A one-stop shop for food, personal care, and home essentials that eliminates unnecessary packaging, Maison Jar serves the local community and connects it to the products’ roots. created an approachable visual language through the combination of a pentagon and a circle, which represent Maison (House) + Jar. The typographic approach pays homage to NY’s bodega storefront aesthetic, a vernacular and unified design system that unfolds from the store to the products’ labels. The website provides an inventory of responsibly sourced products.

| Credits | Creative Direction: Victoire Coyon and Adrien Menard / Architecture: Elsa Arsenault / Coding: Julien Privat / Photography: Arnaud Montagard and Ryan Page ⬝