Focus Focus is an independent optical store located in the 6th arrondissement of Marseille, France, featuring a curated selection of designer eyewear and sunglasses. To commemorate the store’s launch, edition.studio has developed a dynamic visual identity system rooted in the interplay of blur and sharpness, symbolizing the expression of vision and convergence. The logo is presented in six variations, ranging from the crispest to the most evocatively “blurry,” reminiscent of the sun’s glare dancing on the Mediterranean Sea. The Focus Focus experience seamlessly extends online, providing a playful digital journey.